Search is no longer just Google. Your customers ask ChatGPT, Perplexity and Claude, and those systems either cite you or your competitors. Search and AI visibility is part of Xfaang's core scope of services: we measure where you stand, fix what holds you back and prove the results with data.
Runs our own analyzer on your domain. No sign-up. Prefer to talk? pz@xfaang.com.
robots.txtWe point our own instrument at the Polish market and publish the raw run, row by row, under CC BY 4.0. They sell nothing — the figures are what sells.
Every edition follows the same rules — sample selection, where addresses come from, why there is no overall score, how a hypothesis is tested: our methodology.
One team owns the whole loop: audit, prioritized plan, implementation and measurement. No hand-offs, no report that ends up in a drawer.
A full audit built from Google Search Console, Google Analytics, Bing Webmaster Tools and an independent AI visibility analysis. Chapters, metrics and concrete recommendations, not generic advice.
We check whether your content is crawlable, understandable and safe for ChatGPT Search, Claude, Perplexity and Google AI to cite correctly, then fix structured data, bot policy and content gaps.
Our engineers ship the fixes on your site: technical SEO, performance, schema, meta data and content structure. You get commits and results, not a PDF and good luck.
Targeted banner campaigns on our own media reaching audiences in buying mode, monthly observation of your metrics and a clear results report: impressions, clicks, CTR and movement in rankings.
One score works for one site over time. It does not work across sites, which is why our market study publishes no ranking and no average.
We did not outsource the hard part. We built it.
AlfaUMi is Xfaang's visibility analyzer, built on our XEOps™ methodology: classic SEO, GEO, performance and AI bot policy treated as a single operational surface. Instead of a wall of charts, it outputs prioritized, codebase-ready tasks.
We pointed our own instrument at two independent samples of Polish companies: every firm in WIG20 and mWIG40, and every member of the Polish Chamber of Digital Economy. Same checklist, two populations with nothing in common but the country.
| Measure | WIG20 + mWIG40 | e-commerce |
|---|---|---|
| links no credible source | 53 of 55 (96%) | 121 of 128 (95%) |
| quotes no expert by name | 52 of 55 (95%) | 123 of 128 (96%) |
| shows no date and no change history | 47 of 55 (85%) | 111 of 128 (87%) |
| has no Wikidata entity under the name its page gives | 43 of 55 (78%) | 98 of 128 (77%) |
| turns AI crawlers away | 3 of 55 (5%) | 24 of 128 (19%) |
The first four repeated on a sample that shares nothing with the first one but the country. Both samples are large, organised firms — index constituents and members of a trade association — so this is not a claim about the Polish internet. It is narrower and safer: the result does not depend on the industry, the budget or what the site was built for. Small companies are outside this measurement.
The fifth did not repeat, and it is the interesting one: 14 of 128 shops turn AI crawlers away at the edge while their robots.txt says nothing. Nobody chose that. It is a wall built against price scrapers, and ChatGPT and Perplexity walked into it on the way past. Among the listed companies it happened zero times — and none of these firms can see it from their own server: they check robots.txt, it is clean, and they stop there.
Raw data for both runs is published under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/), with the sample rule, the reason each excluded row was excluded, and the list of checks our instrument cannot decide for anybody. Full study, in Polish.
Why AI visibility matters and how we approach it, in eight questions.
Increasingly inside an AI assistant, not on a search results page. Gemini, ChatGPT, Claude and Grok answer the question directly and name specific companies, so the customer never sees a list of links to choose from. The recommendation is made before your website is ever visited.
Because it could not read your site. AI assistants recommend businesses every day, and a model that cannot crawl, parse or trust your pages simply names a competitor it can. There is no error message and no ranking drop to spot: the traffic never existed, so nothing tells you it went elsewhere.
In a chat, not in a search box. The customer asks, the AI advises, the customer buys, and the whole journey can happen inside one conversation. If your brand is absent from that conversation you are not competing for the click. You are not in the running at all.
SEO tunes a site to rank a link in search results. GEO tunes it so AI engines understand, cite and recommend you inside a generated answer. SEO is measured by position and clicks. GEO is measured by whether the model names your brand at all.
Four things: content structure, structured data, AI bot access and crawlability. A model has to reach the page, parse what it says, and decide the claim is safe to repeat. Miss any one of those and the content is technically published but effectively invisible.
We plug in AI visibility analytics and measure whether and how the engines surface you. Which prompts mention your brand, which sources get cited instead, and how that moves over time. Every signal becomes a ship-ready task, not a chart you have to interpret.
Gemini, ChatGPT, Claude, Grok and Perplexity. Visibility is per engine, not global: a brand cited confidently by one can be absent from another, because they retrieve from different indexes and weigh sources differently. Checking one engine and assuming the rest tells you almost nothing.
Run a GEO audit. It answers one question first, whether the engines can reach and read your pages at all, and then what they say about you when they can. We ship the changes, not just the findings: our engineers fix the site and you get commits.
Our own market study and longer answers to each of these, written in Polish:
The standards this rests on. None of them ours, so you can check them at the source: the schema.org vocabulary, the robots.txt standard and IndexNow.
What clients write about our SEO, GEO and AI work, straight from Google reviews.
"We work with Xfaang on SEO and GEO for our web projects. A big plus for the very clear reports, which show not only the numbers but also explain what is happening and what actions are worth taking next. We also appreciate the fast response to technical issues and the data-driven approach. After the implemented changes we can see improved indexing and a gradual increase in visibility in Google. The reports are concrete, understandable even for non-technical people and contain practical recommendations. We recommend Xfaang to companies looking for support in SEO, GEO and building visibility in search engines and AI systems."
"Best SEO and GEO specialists, top!"
"I want to say thank you for the professionalism and lightning-fast work I needed from one day to the next. A really tough AI case that no other company wanted to take on."
"I definitely recommend it! I work in social media and create content on a daily basis, including for the website, so Xfaang's help in making it more visible proved invaluable."
We measure other companies against a list. Here is where this site stands on that same list — every line is something you can verify from outside, without asking us.
Organization, Person, Service and FAQPage in JSON-LD. View source and read them.Send us your domain. Within days you get a visibility audit and a prioritized plan, then we start shipping.